Why McDonald's Is Working On A Loyalty Program?

Reports suggest that McDonald’s is developing a loyalty program in the U.S. that will be launched later this year or in early 2017, building further on its new smartphone app. The company’s mobile phone app was launched late last year and already has 10 million downloads. McDonald’s has lagged behind competitors (including Starbucks and Dunkin Donuts) in digital initiatives and rewards programs, but its turnaround initiatives appear to be aimed at addressing these issues. Starbucks already...